Once upon a time, Artificial Intelligence (AI) was a thing of fiction read in books and seen in movies. But, a few years ago, AI was plucked from the imaginative minds of geniuses and made into a reality. Now AI is a part of everything. It’s one of the most common technologies in the digital space whether it is the Google Assistant for your Android or Siri for your iPhone.
AI is important in every industry, but lately, it plays a very crucial role in the digital marketing industry. There are several uses of AI in the world of digital marketing and with so much in the world leaning towards automation, it’s no surprise that bots are everywhere.
While it’s still necessary to be hands-on with any marketing strategy, bots and automation certainly don’t hurt when it comes to managing customers and lead generation. If you’ve ever noticed chat windows popping up within a few seconds of your visit to some websites, offering assistance, asking how they may be of help to you, then you have an idea of what chatbots are.
In digital marketing, where there is a lot to do, any software or app that makes the work of online marketers easier, is welcome. In this article, we would be showing you how Chatbots are helping digital marketers.
What are Chatbots?
Chatbots are AI software applications designed to simulate human conversations with a user through websites, messaging applications, mobile apps, or through the phone. Using a chatbot is like having a conversation with it.
Chatbots can interpret and process a user’s words or phrases, whether it is set to know English or is programmed to recognize multiple languages. Then, within seconds, the bot can provide an instant pre-set answer for users.
Benefits of Chatbots
- They are available 24 hours daily
- They have endless patience unlike humans and they also eliminate human errors
- They are quick and agile
- They save time
- They gather and analyze data
- They provide instant answers
6 Ways That Chatbots Can Improve Digital Marketing Strategy:
- Personalize user experience
When you have thousands or millions of visitors on your website or e-commerce store daily, it may be hard to respond to all of them at once. This is where Chatbots come in. Chatbots can be programmed to ensure that the visitor feels welcome, and also ensure that they don’t feel like they are chatting with a robot.
A registered user can be welcomed by name and asked questions in a friendly manner to show that they are important.
Chatbots can also keep track of each customer’s search history and previous purchases, which helps them offer product suggestions that are tailor-made for each user.
- Understand customers better
When you understand your customers, you can anticipate their wants and needs. This way you can tailor your products and services to meet them. A satisfied customer is one you retain and also brings you new businesses through referrals.
Chatbots allow you to get information directly from your customers through automated questions. So, that way, you’d have your customers in mind during the conception, and design of new products.
A unique product developed based on the needs and feelings of your customers instead of what comes suddenly to your head, helps your business stand out.
- Increase sales of products and services
To improve sales, you should work hard on customer loyalty. A customer who feels welcome at your store is more likely to come back compared to one that was treated like they don’t matter.
Yes, we know the stress from not-so-easy customers may want to lead to bad attitudes, which is where Chatbots come in. Chatbots can be programmed with preset questions and answers including FAQs (Frequently Asked Questions), so they have endless patience to answer questions repeatedly.
Top-notch customer service should be the goal of any interaction you have with your customers. Beyond the quality of your products or services, this is what keeps them coming back.
