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Monthly Archives: August 2020

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Read more about the article Accounting Based Marketing – Beyond the hype!

Accounting Based Marketing – Beyond the hype!

Is ABM beyond the hype or the next big thing?   According to Wikipedia, Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in…

Continue ReadingAccounting Based Marketing – Beyond the hype!

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