Premier Cool has always been the brand of choice for countless average Nigerian homes who want that luxury feel and antibacterial protection in one package; and at a super-affordable price. Even as we’ve delivered over the years, it was only a matter of time before a relaunch became the only valid conversation. With support comes growth, and with growth comes the need for expansion. In July/August 2019, we executed what was months and months of planning, strategizing and innovation.
Premier Cool was relaunched!
The Chill had been coming and there was no stopping it. We’d teased the fans and in July 2019, the chill finally arrived. We gladly presented the all-new and improved Premier Cool soap which is now enriched to give you 25hr long-lasting freshness throughout and beyond the day; even on your most active days! The new Premier Cool soap arrived in three sizes (65g, 110g, and 150g) and three variants (Sport, Odour Defence, and of course, the Ultimate).
The new pack features a cool new re-design and the signature Premier Cool emblem, giving it that stand-out look for easy recognition.
Speaking of “Recognition”; it is referred to, as the most potent fuel for continuous innovation and disruption, and that is exactly why we are happy to be recognized by Marketing Edge e-Magazine as the Winner of the best-relaunched brand of 2020. What we managed to do with the relaunch of Premier Cool was rightly described as an amazing showcase of apt strategy, brand renovation, and a holistic marketing approach.
The new Premier Cool variants have been designed to combat bacteria which causes body odour with added menthol to keep you refreshed even on your busiest days. Every single variant has their unique feature and whichever variant you choose, Premier Cool guarantees 25hrs protection, leaving you smelling and feeling fresh in its own unique way. Now you can stay chilled and confident all day!
It was a combination of both offline activation and the digital campaign which was excellently handled by Redot Digital. We took the activation from city to city, while the digital campaign fluently ran simultaneously. At the moment, the new Premier Cool soap variants are some of the fastest moving product off the shelf, across all markets and stores nationwide.
We highly appreciate being recognized as the best-relaunched brand of 2020 and we’re full of confidence that with time, there are still bigger innovations to push, more activities execute and wider market demography to penetrate.
Premier Cool is manufactured by PZ Cussons, making life better for Nigerians for 120 years. Premier Cool is the official soap partner of Manchester City Football Club.
For more information, follow @premiercoolng on Instagram and Premier Cool Nigeria on Facebook, and visit the website premiercool.com.ng.