The Rise of Email Marketing
Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment…
Top In-Demand Video Search Engines 2021
There are tons of video search engines out there to help you find the perfect video or create your own. Here’s a list of the 10 best. Video content is…
How to Improve Your Digital Marketing Strategy With Chatbots
Once upon a time, Artificial Intelligence (AI) was a thing of fiction read in books and seen in movies. But, a few years ago, AI was plucked from the imaginative…
History Of Marketing
Today marketing is known as an advanced blend of strategy and technology, however, it hasn’t always been this way. The history of marketing as we know it began with humble…
Ecommerce Email Marketing Guide for Retailers
Ecommerce email marketing is the art and science of using email to generate sales for your store. It can be simple, such as sending an email to people who abandon…
Top 5 Digital Marketing Trend in 2021
At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top…
The Rise of TikTok Influencer Marketing
I’m seeing TikTok influencer marketing rise up to meet its runaway adoption rate. TikTok’s video aspect is extremely appealing to both creators and their followers. That has helped the platform…
Consumer Behavior And Its Impact of Digital Marketing
The digital marketing industry is growing at some 22 per cent per annum worldwide and this is measured by how consumer behaviour affects the industry. With the explosion of online…
FACEBOOK EMPOWERING GREAT BRANDS
The use of Facebook and a wide range of media and the collaborative relationship between content creator and audience are important facts to empower online audiences. It’s best to learn…
NIGERIAN E-COMMERCE MARKET AND ITS POTENTIAL FOR MARKET EXPANSION.
The strong appetite for mobile data usage has increased both network coverage and the potential of Nigeria's e-commerce market. Based on data from the Nigerian Communications Commission (NCC), mobile network…