PREMIER COOL WINS BRAND RELAUNCH OF THE YEAR
Premier Cool has always been the brand of choice for countless average Nigerian homes who want that luxury feel and antibacterial protection in one package; and at a super-affordable price.…
Accounting Based Marketing – Beyond the hype!
Is ABM beyond the hype or the next big thing? According to Wikipedia, Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in…
7 Reasons you need a Digital Marketing Strategy for Your Business.
We are now in the mid-year of 2017 and it’s vital for any business with an online presence to have some sort of digital marketing strategy in place. If your…
B2B Mobile: How to Effectively Reach the Ever-More Mobile Buyer.
Mobile devices are increasingly central to the shopping and buying habits of all digital consumers in globally. About 45% of online transactions in the world in 2016 were made with…
Customer Experience: Why it is Important to Build a Customer-Centric Business?
Customer-centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer…