Technology

According to Yahoo, 50% of consumers have made a purchase based on a recommendation on social media. A lot of businesses have taken to social media to promote their goods…

Understanding what goes on in a consumer’s head, what makes them tick, what makes them itch to buy your product, and what eventually pushes them to take the ultimate buying…

Business analysts may well be the unsung superheroes of every project. They work to understand organizations thoroughly and then figure out how to make them better. In other words, they…

Each year, we witness new and unexpected digital trends that lay the foundations for the future of marketing. And even in a year as tumultuous as 2021, we’ve not been…

Marketing at Christmas. It’s an opportunity all brands jump on. Digital Marketing in the festive season is, however, a lot more than just boosting promotions that relate to your products…

There are tons of video search engines out there to help you find the perfect video or create your own. Here’s a list of the 10 best. Video content is…

Once upon a time, Artificial Intelligence (AI)  was a thing of fiction read in books and seen in movies. But, a few years ago,  AI was plucked from the imaginative…

Ecommerce email marketing is the art and science of using email to generate sales for your store. It can be simple, such as sending an email to people who abandon…

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top…

I’m seeing TikTok influencer marketing rise up to meet its runaway adoption rate. TikTok’s video aspect is extremely appealing to both creators and their followers. That has helped the platform…