Is ABM beyond the hype or the next big thing? According to Wikipedia, Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in…
We are now in the mid-year of 2017 and it’s vital for any business with an online presence to have some sort of digital marketing strategy in place. If your…
Mobile devices are increasingly central to the shopping and buying habits of all digital consumers in globally. About 45% of online transactions in the world in 2016 were made with…
Customer-centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer…