The strong appetite for mobile data usage has increased both network coverage and the potential of Nigeria's e-commerce market. Based on data from the Nigerian Communications Commission (NCC), mobile network…
Year after year, we witness digital marketing trends innovate and continue to transform Africa's economic and business landscape. We have seen the continent become one of the largest growth markets…
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital marketing landscape, the overhead to create such an operation…
The e-commerce industry is always changing and this year has been no different. More than ever, merchants are creating and/or improving their e-commerce businesses to meet customers where they are. While it may…
Premier Cool has always been the brand of choice for countless average Nigerian homes who want that luxury feel and antibacterial protection in one package; and at a super-affordable price.…
Is ABM beyond the hype or the next big thing? According to Wikipedia, Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in…
We are now in the mid-year of 2017 and it’s vital for any business with an online presence to have some sort of digital marketing strategy in place. If your…
Mobile devices are increasingly central to the shopping and buying habits of all digital consumers in globally. About 45% of online transactions in the world in 2016 were made with…
Customer-centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer…